Play 4Kay

The WBCA Pink Zone is being rebranded as Play 4Kay for February 2012. The mission of the initiative, which was brought to life in 2007, will remain intact: a nation of coaches raising breast cancer awareness on the court, across campuses, in communities and beyond. The Kay Yow Cancer Fund will continue to be the official charity of the initiative.



The justification behind the rebranding is to keep the story and legacy of Kay Yow at the forefront of everything the Fund commits itself to. Coach Yow's third recurrence of breast cancer in 2006 was the catalyst to the WBCA Pink Zone. Before her passing on January 24, 2009, Coach Yow, along with her teammates the WBCA and The V Foundation, achieved the feat of uniting thousands in the fight against women's cancers and since then the movement continues to grow and change lives each and every year during the month of February.

As we get further and further away from the day Coach Yow left this world for a better one, it is essential for the Fund and its supporters to educate future generations on everything Coach Yow stood for. Each Play 4Kay participant should aspire to view the world through the lens of Coach Yow's spirit. She was an extraordinarily humble and courageous woman who fought a very public battle against breast cancer to build a platform dedicated to improving and extending the lives of cancer patients long after her time here on earth came to a close.

Please help us further Coach Yow's mission by participating in the 2012 Play 4Kay and donating proceeds from your event to the Kay Yow Cancer Fund. By donating to the Fund you're allowing the women's basketball community to contribute more funds as a collective whole in support of cancer research. Teamwork is the ability to work together toward a common goal. Though teamwork, the women's basketball community may one day hold claim to funding one or several research projects that ultimately lead to a cure for cancer. The dates for the 2012 Play 4Kay are February 10-20. Join Coach Yow's team and help the Fund eradicate women's cancers!